I love this formula! It’s hydrating, lasts long, gets rid of brassiness, and smells amazing! I would highly recommend shampo...Ver mais

I am so happy with that shampoo it gives your hair a nice cold tone

I use this every other wash keeps my hair platinum 😍

Its color is very rich, and it doesn't dry out the hair. I recommend it.

Best purple shampoo. Does not make my hair dry at all. I use it once a week.

This is one of my fav purple shampoos. Does a great job of removing brassiness from my hair. It is very strong, I would not ...Ver mais

I love this shampoo It keeps my hair color and when I use it it looks like I just went to the hair salon also it smells ama...Ver mais

Love this purple shampoo for my gray hair. It washes your hair beautifully and keeps the brashness away and it smells nice.

This shampoo was recommended to me by my hair colorist and I love it. It smells so nice and I think it’s less drying than ot...Ver mais

Definitely more blue than purple. If you have yellow, be careful as you might end up with green hair! I had orangey with som...Ver mais

Very hydrating. Made my hair soft. Other purple shampoos I have tried were drying.

Love love love this product! I have a very brassy head because i am a natural brunette but this turns my hair to a nice ashy...Ver mais