#1 purple shampoo out there

Love love love this product! I have a very brassy head because i am a natural brunette but this turns my hair to a nice ashy blonde every wash. Works so well every time leaving my hair soft and smooth

Very drying. Use with caution.

So… I’m torn. It’s super purple which will help neutralize brass. BUT it’s SOOOO drying that it stops me from using it. So that sort of overrides its effectiveness. It has the classic morrocanoil scent which I LOVE but just the fact that I can brush my hair out beautifully before I shower l, use this and it comes out as a dry mangled rats nest…. I won’t buy this again. Find another brand. This ain’t it…

Got a sample from Sephora, felt like this shampoo was fine

Never again

This product is dangerous and should only be used by a licensed professional. I left this on my hair for under 1 minute as I could see my beautiful lightest ash blonde turning lilac purple. I quickly washed it out, I have patches of purple that will not wash out and my skin and nails are also stained. I will buy a clarifying shampoo shampoo to try to erase the damage done. Very pigmented. You’ve been warned.

Good if you want your hair purple

Products stays in hair and is so hard to wash out. I walk around with purple hair half the time. Also dropped the bottle and is split in half and leaked all over my shower. 👎🏻

I'm pleased with this purple shampoo!!

I bought this just to give my highlights a boost of brightness. Now that I have gone platinum blonde, I'm definitely going to be using it to keep my hair bright without brassiness. I love that it keeps my hair soft and shiny. And the smell is amazing!! The reason for the 4 stars is you shouldn't leave it in longer than it suggests on the bottle because it can leave your hair very dry (if not careful).

I love this purple shampoo! Smells so good and hydrates my hair. Only weird thing is I feel like sometimes it lathers up nicely and sometimes I have to use a lot to get it to lather.

I got this and the matching conditioner as a sample and my hair looks great!!!! I think I would definitely purchase this 😁

Nails are PURPLE, hair is soft

WARNING: turned my skin and nails purple! Tried a sample of the shampoo and conditioner - it's been an hour and I still can't get the purple from under my nails. So relieved I didn't save this for wedding prep like I was planning. Hair is soft, but nails are gruesome and have to be redone :(((

I am a former hairstylist so I am incredibly particular when it comes to hair products - anything with purported toning benefits in particular. This shampoo surpassed my expectations. It toned my blonde hair which pulls gold- into a buttery, neutral, champagne blonde. I purposely tested it on very dirty hair that had an oil-based mask on it and it successfully cleaned every strand. I recommend this for anyone looking to bust out any brass on their hair- just be careful not to leave it on too long or you’ll get grey/purple highlights.

Great Product!

This is the first purple shampoo I have tried, and I trust morrocanoil as a brand so I knew it would be great! I love the tone it gives along with their purple conditioner.

Loved it!

This product was great! I have trouble with purple shampoos leaving my hair very dry, but this didn’t! The smell was also great which is so surprising for a purple shampoo! I really want to try the conditioner as well!