Great Shampoo

I am so happy with that shampoo it gives your hair a nice cold tone

Amazing

I use this every other wash keeps my hair platinum 😍

Its color is very rich, and it doesn't dry out the hair. I recommend it.

The best

Best purple shampoo. Does not make my hair dry at all. I use it once a week.

One of the best!!

This is one of my fav purple shampoos. Does a great job of removing brassiness from my hair. It is very strong, I would not recommend to leave it on for 5 minutes.

A must have in my routine 

I love this shampoo It keeps my hair color and when I use it it looks like I just went to the hair salon also it smells amazing and I use the conditioner and the hair oil

Great Purple Shampoo

Love this purple shampoo for my gray hair. It washes your hair beautifully and keeps the brashness away and it smells nice.

Great shampoo for colored blonde hair

This shampoo was recommended to me by my hair colorist and I love it. It smells so nice and I think it’s less drying than other blonde purple shampoos (like Olaplex). Just have to use nice conditioner

Better for orangey hair

Definitely more blue than purple. If you have yellow, be careful as you might end up with green hair! I had orangey with some yellow and had some green spots.

Very hydrating. Made my hair soft. Other purple shampoos I have tried were drying.

#1 purple shampoo out there

Love love love this product! I have a very brassy head because i am a natural brunette but this turns my hair to a nice ashy blonde every wash. Works so well every time leaving my hair soft and smooth

Very drying. Use with caution.

So… I’m torn. It’s super purple which will help neutralize brass. BUT it’s SOOOO drying that it stops me from using it. So that sort of overrides its effectiveness. It has the classic morrocanoil scent which I LOVE but just the fact that I can brush my hair out beautifully before I shower l, use this and it comes out as a dry mangled rats nest…. I won’t buy this again. Find another brand. This ain’t it…