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big by
definition.

Multiplied lash volume effect.

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MAKE UP RESULT.

Because every lash counts, a mascara that exposes each lash, one by one, for a multiplied effect giving a +135% (1) fuller lash fringe.

BRUSH.

Multidimensional bristles to catch every lash size, one by one, for all over definition.

VEGAN FORMULA.

Ultra-black, lightweight formula easily stretches from root to tip. Enriched in vegetable-derived proteins similar to Keratin.

Unretouched lashes.
No eyelash added.

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    What is your favorite lash volume effect ?

    (1) Scientific test on 24 false eyelashes after 20 brush strokes.
    (2) Average result obtained after 20 passages of the brush.

    FAQ.

    Big by definition mascara is made in Italy.

    Currently, there are no international regulations or standards to give vegan cosmetics an official definition. Big by definition mascara does not contain any ingredients or raw materials of animal origin.

    In accordance with European regulations, we do not test our products and ingredients on animals. We are strongly involved in developing, validating, and getting the approval for alternative methods that do not involve animal testing.

    Our products undergo many tests conducted by independent laboratories. These tests are used to ensure formula innocuity and efficacy. Our suppliers conduct studies that check formula stability with time and with exposure to heat and cold. Our internal team also tests each and every formula dozens of times.