Not only does this shampoo smell amazing, it lathers like a dream and does a fabulous job at thoroughly cleansing my wavy, color-treated hair. I love how rich and thick the shampoo feels and how it doesn't take a lot of product for amazing results. My hair has bleach highlights, all over color and has texture with a strong S wave and this shampoo cleanses it without drying it and rinses out easily as well. I absolutely love how healthy, strong and shiny my hair looks after each and every wash!

I love this shampoo, it makes my hair so soft and I love the way it makes my hair look! It really makes my hair feel and look more healthier definitely recommend it!This really works you need to try it.

I love the way this shampoo feels super hydrating. I have loose curls that are medium in thickness so this gives it just enough moisture without weighing down my curls!! I also love how it smells and it suds up really well!’

I really like this shampoo from ouai. The consistency is thicker than my normal shampoos so I only need to use a little bit of product and mix it and lather with my hair. I found it cleans my scalp very well, but isn’t stripping.

Great for my hair type.

My scalp feels so clean after using this shampoo, but also keeps my hair feeling soft by not stripping essential oils. I am left with voluminous hair that has bounce. Overall happy with this shampoo and will be purchasing in the future.

Good for all hair types

I have straight hair and this shampoo is very good it doesn’t make my scalp feel too greasy and it cleanses it very well it gives it a good shiny finish and I also really like the scent as well good it is good for all hair types

This shampoo is great for my wavy hair! It is not too thick but cleanses my scalp while providing moisture. I have oily roots but dry hair and typically double shampoo. It has a light scent that isn’t overbearing and I overall really enjoy this product!

I do not think I will continue using this shampoo/conditioner set. It stripped my hair of its oils and left it feeling extremely dry. My hair is definitely a “medium”. Not too thin and not too thick so I was hopeful this would work for me but I’ll have to pass.

Smells amazing

OUAI Shampoo is one of the best smelling shampoos on the market in my opinion. I’m taking on vacation with each wash & my hair always smells amazing for days. This shampoo not only smells amazing but it will soften & clean your hair without stripping it or drying it out.

Obsessed

This is just what my hair needed! I’ve been looking for the right shampoo to help hydrate my hair. The ouai shampoo is perfect & has definitely transformed my hair! I received something in exchange for this post

Great shampoo

What an amazing shampoo this is so perfect for my hair . I really like that it’s cruelty free very important to me. My hair looks so hydrated, shiny and super healthy. After using the shampoo I follow with the conditioner which is also amazing. Highly recommend them both.

The Clean That Makes My Hair Look Newly Rested

OUAI’s Medium Hair Shampoo has become my secret to cleaner, brighter, color-safe hair days. It gives my hair hydration without that heavy, coated feeling, which is rare for my texture. After each wash, my hair settles into this soft, balanced look—light, smooth, and healthier than it was the day before. It’s one of the few shampoos where I can actually see the benefits, not just feel them.